MORE Family Collection, a luxury safari and hotel brand, grappled with a fragmented digital presence, complicating brand management and diluting the customer experience. Lucky Beard was engaged to refocus strategically. Our approach involved deep UX and performance analyses and primary research to understand their unique luxury offering and client needs. We merged 7 websites into one cohesive centrally managed CMS platform, simplifying management and enhancing user engagement by showcasing the More Family Collection’s diverse offerings. We also optimised their social media presence, consolidating followers for broader impact.