Hello. We are Lucky Beard.

A global design
company

Built to help startups become brands and brands become startups

WHAT DESIGN MEANS TO LUCKY BEARD

Business Design

We help create new opportunities for growth.

  • Business as-is analysis
  • Vertical / industry research
  • Gap & opportunity identification
  • Co-creation of future proofing roadmap

Product Design

We help create value through more progressive and intuitive products.

  • Needs analysis
  • Product scope and feature set definition
  • MVP & Proof of concept
  • Commercial modelling

Brand Design

We help create clarity and conviction.

  • Company purpose and Brand story
  • Brand architecture
  • Brand identity
  • Interface and packaging design
  • Go to market strategy

Experience Design

We help create deeper connections to the people who matter most.

  • CX, UX, UI
  • Personas, needs, stories and goals
  • Wireframe design
  • Low fidelity prototyping
  • Testing & Analysis
WHAT WE DO

01

If it doesn't exist, we build it

The businesses that will thrive in the world of tomorrow might not exist. We will build products or business from scratch based on an industry gap or current inefficiency.

02

If its behind, we transform it

Innovating from within can be difficult to achieve. That’s why we modernise existing business through completely transforming their value and growth.

03

If its inefficient, we optimise it

We future proof already successful businesses by unlocking untapped potential, growth opportunities and completely new verticals.

20 years young

We’re a bunch of entrepreneurially minded people with diverse skills, perspectives, backgrounds and talents.

Over the last 20 years, we’ve worked with some of the most exciting companies in the world. Our combination of deep digital expertise and brand strategy allows us to see businesses through a unique lense. We have learned a lot about what works and why it works. We have also learned what doesn’t work and what could be done better.

Both are reasons we started Lucky Beard.
My name is Alanna • I’m a Client Lead/Project My name is Alanna
•
I’m a Client Lead/Project Manager in the Dublin office
•
My Lockdown life hacks: Making nice food for lunch and dinner gives me something to look forward to. Getting out for lots of walks is important - I’ve actually never walked so much in my life. You should do what is right for you, if that is exercising every second or baking banana bread or learning a new language, great, but it’s also ok to relax, watch tv, read a book and not be accomplishing new things every day. I also have started keeping a list of all the things I want to do after this is over, (go to the pub, go to the zoo, hug my granny) it may be a long time before I can do them but I hope it will make all those things extra special and remind me to be grateful for them.
•
This experience has made me grateful for: Technology, being able to have a weekly family quiz and video calls with family and friends. Living next to the Phoenix Park, it’s a life saver! Living in Stoneybatter, being so close to the city means I get amazing takeaways from restaurants that had to close and also pints of Guinness delivered to my house. The post! I’ve rekindled a love for waiting for the postman and sending cards and gifts to family and friends. Travel. I wasn’t able to go on my honeymoon but this experience has made me so grateful for usually being able to travel around the world whenever I want. I can’t wait until the day I can travel again. I am so incredibly grateful for my husband, my two cats and my family and friends. Also for still being able to do my job, and for Lucky Beard to be able to adapt so amazingly and continue business as usual. I am also very grateful to live in Ireland. I’m so proud of our response to this emergency, so proud of all the nurses, doctors, guards, rubbish collectors, supermarket and shop workers and the amazing community response in my area and all areas in Ireland. To be continued 👇🏼
#covid19luckybearddiaries

My name is Alanna

I’m a Client Lead/Project Manager in the Dublin office

My Lockdown life hacks: Making nice food for lunch and dinner gives me something to look forward to. Getting out for lots of walks is important - I’ve actually never walked so much in my life. You should do what is right for you, if that is exercising every second or baking banana bread or learning a new language, great, but it’s also ok to relax, watch tv, read a book and not be accomplishing new things every day. I also have started keeping a list of all the things I want to do after this is over, (go to the pub, go to the zoo, hug my granny) it may be a long time before I can do them but I hope it will make all those things extra special and remind me to be grateful for them.

This experience has made me grateful for: Technology, being able to have a weekly family quiz and video calls with family and friends. Living next to the Phoenix Park, it’s a life saver! Living in Stoneybatter, being so close to the city means I get amazing takeaways from restaurants that had to close and also pints of Guinness delivered to my house. The post! I’ve rekindled a love for waiting for the postman and sending cards and gifts to family and friends. Travel. I wasn’t able to go on my honeymoon but this experience has made me so grateful for usually being able to travel around the world whenever I want. I can’t wait until the day I can travel again. I am so incredibly grateful for my husband, my two cats and my family and friends. Also for still being able to do my job, and for Lucky Beard to be able to adapt so amazingly and continue business as usual. I am also very grateful to live in Ireland. I’m so proud of our response to this emergency, so proud of all the nurses, doctors, guards, rubbish collectors, supermarket and shop workers and the amazing community response in my area and all areas in Ireland. To be continued 👇🏼
#covid19luckybearddiaries
...

My name is Gianluca • I’m a Designer in the Du My name is Gianluca
•
I’m a Designer in the Dublin office
•
My Lockdown life hacks: Creating a good meal is as satisfactory as creating a good design. Exercise is boring, but you need to move your ass one way or the other. Movies, movies, movies. Videogames. Movies.
•
This experience has made me grateful for: Being born in the lucky side of the world, there are way worse dilemmas than establishing which videogame you want to play next. Being raised by amazing people (hi mom!) that I'm going to hug as soon as I can. Being friend with terrific human beings that I make wait forever when we have to meet. Thanks for still standing me.
•
The lesson I’ll take from all this is: 
Never underestimate the power of a call: reading "hahahah" is not the same as listening to it.
#covid19luckybearddiaries

My name is Gianluca

I’m a Designer in the Dublin office

My Lockdown life hacks: Creating a good meal is as satisfactory as creating a good design. Exercise is boring, but you need to move your ass one way or the other. Movies, movies, movies. Videogames. Movies.

This experience has made me grateful for: Being born in the lucky side of the world, there are way worse dilemmas than establishing which videogame you want to play next. Being raised by amazing people (hi mom!) that I'm going to hug as soon as I can. Being friend with terrific human beings that I make wait forever when we have to meet. Thanks for still standing me.

The lesson I’ll take from all this is:
Never underestimate the power of a call: reading "hahahah" is not the same as listening to it.
#covid19luckybearddiaries
...

My name is Chichi • I’m an experience designer My name is Chichi
•
I’m an experience designer in SA.
•
My lockdown life hacks: Get some sun and get into character: This is like a side quest in an epic game of dungeons and dragons. Sure, we’d prefer to stay on the main quest but this is where you get all the cool experience points, amour, and upgrades that your character will need to slay the main quest monsters. So, breathe, it’s going to be okay and every side quest ends.
•
This experience has made me grateful for: 
My Beard family who’ve seamlessly transitioned into remote working and my team who keep the work going but also make sure we’re still sane and happy. I’m also grateful to everyone at the frontlines who’ve kept the food coming, the bins going out, constructing much need structures and taking care of those in hospitals.
•
The lesson I’ll take from this is: Make peace with your mind and become a person you can be locked down with. Normalcy is relative and adaptability is a superpower. 
#covid19luckybearddiaries

My name is Chichi

I’m an experience designer in SA.

My lockdown life hacks: Get some sun and get into character: This is like a side quest in an epic game of dungeons and dragons. Sure, we’d prefer to stay on the main quest but this is where you get all the cool experience points, amour, and upgrades that your character will need to slay the main quest monsters. So, breathe, it’s going to be okay and every side quest ends.

This experience has made me grateful for:
My Beard family who’ve seamlessly transitioned into remote working and my team who keep the work going but also make sure we’re still sane and happy. I’m also grateful to everyone at the frontlines who’ve kept the food coming, the bins going out, constructing much need structures and taking care of those in hospitals.

The lesson I’ll take from this is: Make peace with your mind and become a person you can be locked down with. Normalcy is relative and adaptability is a superpower.
#covid19luckybearddiaries
...

My name is Davide • I’m a designer in the Dubl My name is Davide
•
I’m a designer in the Dublin office
•
My Lockdown life hacks: I like to use the spare time of this lockdown to catch up with all the books I always wanted to read. Different genres but trying to push over my comprehension boundaries and open up my mental horizons. Every morning I have a full Mokka (the amount of 3 strong cups) of Italian coffee only for me, after the first week you stop shaking and there is no way I can start a day without it now. I can also finally watch ‘How I Met Your Mother’ from the beginning.
•
This experience has made me grateful for: Not being alone and share moments with someone I love during this long and weird time. I am grateful for having a roof over my head, I think this is always important to remind ourselves when we are sad and angry. I also have the Italian basic knowledge of making food. Now I can experiment and achieve higher levels of skills in the kitchen. I am grateful for having a job that gives me the possibility to have these type of thoughts that I can share.
•
The lesson I’ll take from all this is: 
Keeping in mind other people and not being too selfish, are more than ever my personal principles that I want to keep with myself. Talking, listening and finding possible solutions are the three steps I follow to find a way out for every problem. Time is the most precious currency.
#covid19luckybearddiaries

My name is Davide

I’m a designer in the Dublin office

My Lockdown life hacks: I like to use the spare time of this lockdown to catch up with all the books I always wanted to read. Different genres but trying to push over my comprehension boundaries and open up my mental horizons. Every morning I have a full Mokka (the amount of 3 strong cups) of Italian coffee only for me, after the first week you stop shaking and there is no way I can start a day without it now. I can also finally watch ‘How I Met Your Mother’ from the beginning.

This experience has made me grateful for: Not being alone and share moments with someone I love during this long and weird time. I am grateful for having a roof over my head, I think this is always important to remind ourselves when we are sad and angry. I also have the Italian basic knowledge of making food. Now I can experiment and achieve higher levels of skills in the kitchen. I am grateful for having a job that gives me the possibility to have these type of thoughts that I can share.

The lesson I’ll take from all this is:
Keeping in mind other people and not being too selfish, are more than ever my personal principles that I want to keep with myself. Talking, listening and finding possible solutions are the three steps I follow to find a way out for every problem. Time is the most precious currency.
#covid19luckybearddiaries
...

My name is Jason, MD of UK 🇬🇧 • I live in My name is Jason, MD of UK 🇬🇧
•
I live in London and work on brand things across the business.
•
My Lockdown life hacks: Break the monotony by experimenting - cook something new, make something new, try something new. Enjoy taking things slowly. (on weekends only…. Obvs). Take the time to read those coffee table books that have been sitting there unopened since you bought them. Limit the amount of news you read - too little and you don’t know what’s going on, too much and you are convinced that this is the apocalypse
Search for good – There is a lot pain, loss, confusion and destruction that has been caused on by this situation. There is also a lot of love, connection, sharing and humanity. Unfortunately they don’t get reported on equally.
•
This experience has made me grateful for: 
My family – This whole thing has made me realise how lucky I am to be on this journey with such a crazy, interesting, loving bunch of weirdos. Our people – Being part of a company where people care deeply and are so effortlessly optimistic. My firepit – The amount of joy that fire brings me is only rivalled the amount of joy a braai’d marshie brings the kids. Technology – We often take for granted the fact that the people who matter to us are always only seconds away. Good coffee – I haven’t had a decent coffee since lockdown. I miss it more and more every day. My kitchen – Also, all the clever people who write cook books and make us feel like we know what we are doing.
•
The lesson I’ll take from all this is: There is no such thing as normal. We are individually and collectively capable of far more that we think. We shouldn’t be thinking about going back to how things were - we should be looking forward and rethinking how things could be. When you take the time to celebrate the little things, you realise they aren’t little things.
#covid19luckybearddiaries

My name is Jason, MD of UK 🇬🇧

I live in London and work on brand things across the business.

My Lockdown life hacks: Break the monotony by experimenting - cook something new, make something new, try something new. Enjoy taking things slowly. (on weekends only…. Obvs). Take the time to read those coffee table books that have been sitting there unopened since you bought them. Limit the amount of news you read - too little and you don’t know what’s going on, too much and you are convinced that this is the apocalypse
Search for good – There is a lot pain, loss, confusion and destruction that has been caused on by this situation. There is also a lot of love, connection, sharing and humanity. Unfortunately they don’t get reported on equally.

This experience has made me grateful for:
My family – This whole thing has made me realise how lucky I am to be on this journey with such a crazy, interesting, loving bunch of weirdos. Our people – Being part of a company where people care deeply and are so effortlessly optimistic. My firepit – The amount of joy that fire brings me is only rivalled the amount of joy a braai’d marshie brings the kids. Technology – We often take for granted the fact that the people who matter to us are always only seconds away. Good coffee – I haven’t had a decent coffee since lockdown. I miss it more and more every day. My kitchen – Also, all the clever people who write cook books and make us feel like we know what we are doing.

The lesson I’ll take from all this is: There is no such thing as normal. We are individually and collectively capable of far more that we think. We shouldn’t be thinking about going back to how things were - we should be looking forward and rethinking how things could be. When you take the time to celebrate the little things, you realise they aren’t little things.
#covid19luckybearddiaries
...

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mutual respect

It's as simple as that. Respect and kindness are non negotiable. Life is too short for it to be any other way.

no nonsense

The world is complicated enough already. We keep things simple, we make things clear and we say it as it is.

a-team

We don’t have lots of people we have special people. Because we believe that a small team of remarkable people will beat a big team of average people every day of the week.

own it

This is a grown up business full of grown ups. We are all accountable for ourselves and to each other.

shoulders back

We believe strongly in what we do, who we do it for and who we do it with. It makes coming to work everyday so much easier.

hands on

There are no spectators or commentators at Lucky Beard, we all get stuck in and wouldn’t have it any other way.

We love what we do, who we do it with, and how we do it

If you love what you do, you will never work a day in your life. That’s why we do what we love with people we love for brands we love. That’s a whole lot of love.

We are proud of what we have done but believe our best is yet to come

We never settle or compromise and are constantly trying to see how we can do better, do more and always surpass expectations and over deliver. It is in our DNA. Mediocrity is not an option.

CLIENT LOVE

An intrinsic part of our team. Genuinely world class.

Matt Cole - CTO OUTsurance
South Africa

One of the most skilled UX practitioners. A critical success factor.

Grant Locke - Head of OUTvest
South Africa

Their quality, breadth of thinking and design work is outstanding.

Niall o’grady - CEO 123.ie
Ireland

It’s like watching an episode of grand designs.

COLIN BROWN - CEO ARYZA
IRELAND

Hello. We are Lucky Beard.

A global design
company

Built to help startups become brands and brands become startups

WHAT DESIGN MEANS TO LUCKY BEARD

Lucky Beard Business Design

Business Design

We help create new opportunities for growth.

  • Business as-is analysis
  • Vertical / industry research
  • Gap & opportunity identification
  • Co-creation of future proofing roadmap
Lucky Beard Brand Design

Brand Design

We help create clarity and conviction.

  • Company purpose and Brand story
  • Brand architecture
  • Brand identity
  • Interface and packaging design
  • Go to market strategy
Lucky Beard Product Design

Product Design

We help create value through more progressive and intuitive products.

  • Needs analysis
  • Product scope and feature set definition
  • MVP & Proof of concept
  • Commercial modelling
Lucky Beard Experience Design

Experience Design

We help create deeper connections to the people who matter most.

  • CX, UX, UI
  • Personas, needs, stories and goals
  • Wireframe design
  • Low fidelity prototyping
  • Testing & Analysis

What we do

01

If it doesn’t exist,
we build it

The businesses that will thrive in the world of tomorrow might not exist. We will build products or business from scratch based on an industry gap or current inefficiency.

02

If its behind,
we transform it

Innovating from within can be difficult to achieve. That’s why we modernise existing business through completely transforming their value and growth.

03

If its inefficient,
we optimise it

We future proof already successful businesses by unlocking untapped potential, growth opportunities and completely new verticals.

20 years young

We’re a bunch of entrepreneurially minded people with diverse skills, perspectives, backgrounds and talents.

Over the last 20 years, we’ve worked with some of the most exciting companies in the world. Our combination of deep digital expertise and brand strategy allows us to see businesses through a unique lense. We have learned a lot about what works and why it works. We have also learned what doesn’t work and what could be done better.

Both are reasons we started Lucky Beard.

My name is Alanna • I’m a Client Lead/Project My name is Alanna
•
I’m a Client Lead/Project Manager in the Dublin office
•
My Lockdown life hacks: Making nice food for lunch and dinner gives me something to look forward to. Getting out for lots of walks is important - I’ve actually never walked so much in my life. You should do what is right for you, if that is exercising every second or baking banana bread or learning a new language, great, but it’s also ok to relax, watch tv, read a book and not be accomplishing new things every day. I also have started keeping a list of all the things I want to do after this is over, (go to the pub, go to the zoo, hug my granny) it may be a long time before I can do them but I hope it will make all those things extra special and remind me to be grateful for them.
•
This experience has made me grateful for: Technology, being able to have a weekly family quiz and video calls with family and friends. Living next to the Phoenix Park, it’s a life saver! Living in Stoneybatter, being so close to the city means I get amazing takeaways from restaurants that had to close and also pints of Guinness delivered to my house. The post! I’ve rekindled a love for waiting for the postman and sending cards and gifts to family and friends. Travel. I wasn’t able to go on my honeymoon but this experience has made me so grateful for usually being able to travel around the world whenever I want. I can’t wait until the day I can travel again. I am so incredibly grateful for my husband, my two cats and my family and friends. Also for still being able to do my job, and for Lucky Beard to be able to adapt so amazingly and continue business as usual. I am also very grateful to live in Ireland. I’m so proud of our response to this emergency, so proud of all the nurses, doctors, guards, rubbish collectors, supermarket and shop workers and the amazing community response in my area and all areas in Ireland. To be continued 👇🏼
#covid19luckybearddiaries

My name is Alanna

I’m a Client Lead/Project Manager in the Dublin office

My Lockdown life hacks: Making nice food for lunch and dinner gives me something to look forward to. Getting out for lots of walks is important - I’ve actually never walked so much in my life. You should do what is right for you, if that is exercising every second or baking banana bread or learning a new language, great, but it’s also ok to relax, watch tv, read a book and not be accomplishing new things every day. I also have started keeping a list of all the things I want to do after this is over, (go to the pub, go to the zoo, hug my granny) it may be a long time before I can do them but I hope it will make all those things extra special and remind me to be grateful for them.

This experience has made me grateful for: Technology, being able to have a weekly family quiz and video calls with family and friends. Living next to the Phoenix Park, it’s a life saver! Living in Stoneybatter, being so close to the city means I get amazing takeaways from restaurants that had to close and also pints of Guinness delivered to my house. The post! I’ve rekindled a love for waiting for the postman and sending cards and gifts to family and friends. Travel. I wasn’t able to go on my honeymoon but this experience has made me so grateful for usually being able to travel around the world whenever I want. I can’t wait until the day I can travel again. I am so incredibly grateful for my husband, my two cats and my family and friends. Also for still being able to do my job, and for Lucky Beard to be able to adapt so amazingly and continue business as usual. I am also very grateful to live in Ireland. I’m so proud of our response to this emergency, so proud of all the nurses, doctors, guards, rubbish collectors, supermarket and shop workers and the amazing community response in my area and all areas in Ireland. To be continued 👇🏼
#covid19luckybearddiaries
...

My name is Gianluca • I’m a Designer in the Du My name is Gianluca
•
I’m a Designer in the Dublin office
•
My Lockdown life hacks: Creating a good meal is as satisfactory as creating a good design. Exercise is boring, but you need to move your ass one way or the other. Movies, movies, movies. Videogames. Movies.
•
This experience has made me grateful for: Being born in the lucky side of the world, there are way worse dilemmas than establishing which videogame you want to play next. Being raised by amazing people (hi mom!) that I'm going to hug as soon as I can. Being friend with terrific human beings that I make wait forever when we have to meet. Thanks for still standing me.
•
The lesson I’ll take from all this is: 
Never underestimate the power of a call: reading "hahahah" is not the same as listening to it.
#covid19luckybearddiaries

My name is Gianluca

I’m a Designer in the Dublin office

My Lockdown life hacks: Creating a good meal is as satisfactory as creating a good design. Exercise is boring, but you need to move your ass one way or the other. Movies, movies, movies. Videogames. Movies.

This experience has made me grateful for: Being born in the lucky side of the world, there are way worse dilemmas than establishing which videogame you want to play next. Being raised by amazing people (hi mom!) that I'm going to hug as soon as I can. Being friend with terrific human beings that I make wait forever when we have to meet. Thanks for still standing me.

The lesson I’ll take from all this is:
Never underestimate the power of a call: reading "hahahah" is not the same as listening to it.
#covid19luckybearddiaries
...

My name is Chichi • I’m an experience designer My name is Chichi
•
I’m an experience designer in SA.
•
My lockdown life hacks: Get some sun and get into character: This is like a side quest in an epic game of dungeons and dragons. Sure, we’d prefer to stay on the main quest but this is where you get all the cool experience points, amour, and upgrades that your character will need to slay the main quest monsters. So, breathe, it’s going to be okay and every side quest ends.
•
This experience has made me grateful for: 
My Beard family who’ve seamlessly transitioned into remote working and my team who keep the work going but also make sure we’re still sane and happy. I’m also grateful to everyone at the frontlines who’ve kept the food coming, the bins going out, constructing much need structures and taking care of those in hospitals.
•
The lesson I’ll take from this is: Make peace with your mind and become a person you can be locked down with. Normalcy is relative and adaptability is a superpower. 
#covid19luckybearddiaries

My name is Chichi

I’m an experience designer in SA.

My lockdown life hacks: Get some sun and get into character: This is like a side quest in an epic game of dungeons and dragons. Sure, we’d prefer to stay on the main quest but this is where you get all the cool experience points, amour, and upgrades that your character will need to slay the main quest monsters. So, breathe, it’s going to be okay and every side quest ends.

This experience has made me grateful for:
My Beard family who’ve seamlessly transitioned into remote working and my team who keep the work going but also make sure we’re still sane and happy. I’m also grateful to everyone at the frontlines who’ve kept the food coming, the bins going out, constructing much need structures and taking care of those in hospitals.

The lesson I’ll take from this is: Make peace with your mind and become a person you can be locked down with. Normalcy is relative and adaptability is a superpower.
#covid19luckybearddiaries
...

My name is Davide • I’m a designer in the Dubl My name is Davide
•
I’m a designer in the Dublin office
•
My Lockdown life hacks: I like to use the spare time of this lockdown to catch up with all the books I always wanted to read. Different genres but trying to push over my comprehension boundaries and open up my mental horizons. Every morning I have a full Mokka (the amount of 3 strong cups) of Italian coffee only for me, after the first week you stop shaking and there is no way I can start a day without it now. I can also finally watch ‘How I Met Your Mother’ from the beginning.
•
This experience has made me grateful for: Not being alone and share moments with someone I love during this long and weird time. I am grateful for having a roof over my head, I think this is always important to remind ourselves when we are sad and angry. I also have the Italian basic knowledge of making food. Now I can experiment and achieve higher levels of skills in the kitchen. I am grateful for having a job that gives me the possibility to have these type of thoughts that I can share.
•
The lesson I’ll take from all this is: 
Keeping in mind other people and not being too selfish, are more than ever my personal principles that I want to keep with myself. Talking, listening and finding possible solutions are the three steps I follow to find a way out for every problem. Time is the most precious currency.
#covid19luckybearddiaries

My name is Davide

I’m a designer in the Dublin office

My Lockdown life hacks: I like to use the spare time of this lockdown to catch up with all the books I always wanted to read. Different genres but trying to push over my comprehension boundaries and open up my mental horizons. Every morning I have a full Mokka (the amount of 3 strong cups) of Italian coffee only for me, after the first week you stop shaking and there is no way I can start a day without it now. I can also finally watch ‘How I Met Your Mother’ from the beginning.

This experience has made me grateful for: Not being alone and share moments with someone I love during this long and weird time. I am grateful for having a roof over my head, I think this is always important to remind ourselves when we are sad and angry. I also have the Italian basic knowledge of making food. Now I can experiment and achieve higher levels of skills in the kitchen. I am grateful for having a job that gives me the possibility to have these type of thoughts that I can share.

The lesson I’ll take from all this is:
Keeping in mind other people and not being too selfish, are more than ever my personal principles that I want to keep with myself. Talking, listening and finding possible solutions are the three steps I follow to find a way out for every problem. Time is the most precious currency.
#covid19luckybearddiaries
...

My name is Jason, MD of UK 🇬🇧 • I live in My name is Jason, MD of UK 🇬🇧
•
I live in London and work on brand things across the business.
•
My Lockdown life hacks: Break the monotony by experimenting - cook something new, make something new, try something new. Enjoy taking things slowly. (on weekends only…. Obvs). Take the time to read those coffee table books that have been sitting there unopened since you bought them. Limit the amount of news you read - too little and you don’t know what’s going on, too much and you are convinced that this is the apocalypse
Search for good – There is a lot pain, loss, confusion and destruction that has been caused on by this situation. There is also a lot of love, connection, sharing and humanity. Unfortunately they don’t get reported on equally.
•
This experience has made me grateful for: 
My family – This whole thing has made me realise how lucky I am to be on this journey with such a crazy, interesting, loving bunch of weirdos. Our people – Being part of a company where people care deeply and are so effortlessly optimistic. My firepit – The amount of joy that fire brings me is only rivalled the amount of joy a braai’d marshie brings the kids. Technology – We often take for granted the fact that the people who matter to us are always only seconds away. Good coffee – I haven’t had a decent coffee since lockdown. I miss it more and more every day. My kitchen – Also, all the clever people who write cook books and make us feel like we know what we are doing.
•
The lesson I’ll take from all this is: There is no such thing as normal. We are individually and collectively capable of far more that we think. We shouldn’t be thinking about going back to how things were - we should be looking forward and rethinking how things could be. When you take the time to celebrate the little things, you realise they aren’t little things.
#covid19luckybearddiaries

My name is Jason, MD of UK 🇬🇧

I live in London and work on brand things across the business.

My Lockdown life hacks: Break the monotony by experimenting - cook something new, make something new, try something new. Enjoy taking things slowly. (on weekends only…. Obvs). Take the time to read those coffee table books that have been sitting there unopened since you bought them. Limit the amount of news you read - too little and you don’t know what’s going on, too much and you are convinced that this is the apocalypse
Search for good – There is a lot pain, loss, confusion and destruction that has been caused on by this situation. There is also a lot of love, connection, sharing and humanity. Unfortunately they don’t get reported on equally.

This experience has made me grateful for:
My family – This whole thing has made me realise how lucky I am to be on this journey with such a crazy, interesting, loving bunch of weirdos. Our people – Being part of a company where people care deeply and are so effortlessly optimistic. My firepit – The amount of joy that fire brings me is only rivalled the amount of joy a braai’d marshie brings the kids. Technology – We often take for granted the fact that the people who matter to us are always only seconds away. Good coffee – I haven’t had a decent coffee since lockdown. I miss it more and more every day. My kitchen – Also, all the clever people who write cook books and make us feel like we know what we are doing.

The lesson I’ll take from all this is: There is no such thing as normal. We are individually and collectively capable of far more that we think. We shouldn’t be thinking about going back to how things were - we should be looking forward and rethinking how things could be. When you take the time to celebrate the little things, you realise they aren’t little things.
#covid19luckybearddiaries
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