From traditional legal model to happy lawyers

Johnson Hana, Ireland

Lawtech


Johnson Hana, the pioneering alternative legal services provider who are re-writing the conventions of the legal industry tasked Lucky Beard with conceiving a campaign targeted at legal professionals to spotlight their transformative mission.

Through a blend of visual storytelling and thought-provoking content across video, OOH, digital, and radio we showcased Johnson Hana’s commitment to redefining the legal ecosystem. The outcome was an impactful, resonant campaign that not only elevated Johnson Hana’s brand but also ushered in the dawn of a revolutionised legal industry landscape

Campaign・Comms

  • I had not worked with Lucky Beard before this campaign and I have been blown away! They are the most creative and energetic bunch of individuals and I love that what you see is what you get. You are dealing with people who have years of experience but who are still excited about the work and are really willing to go the extra mile for their client. They really got us and got the brief and executed excellently”

    Caroline Kelly, VP of Marketing at Johnson Hana

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