Johnson Hana: Liberating legal for the future
Johnson Hana is reshaping the legal services category in Ireland, pioneering a new model that blends innovative technology with top-tier legal talent. But transforming the legal industry isn’t just about efficiency, it’s about creating a brand experience that feels dynamic, forward-thinking, and empowering for legal professionals. We partnered with Johnson Hana to bring this vision to life, crafting a holistic brand experience across identity and communications. At the heart of this experience is the idea that "Legal Just Got Liberated," a concept brought to life through our campaign, "Find Your Happy." This is more than a tagline, it’s a promise to modernize the way legal teams operate, making life easier and more fulfilling for legal professionals. From bold, creative design to a compelling brand film, every element of the Johnson Hana brand reflects its mission to pioneer a new era of legal services. The visual and verbal identity is designed to challenge industry norms, inspire confidence, and showcase Johnson Hana as the go-to partner for in-house legal teams looking for smarter, more efficient solutions
