Showing up for Ireland’s youth through digital connection
Childline.ie provides a safe, digital environment where every child can access support to help them cope with pressures in life.
We partnered with Childline by ISPCC to create a vibrant, stigma-free platform encouraging young people to explore and manage their well-being. We built a website that integrates innovative features like personalised content pathways and a bespoke search function and live chat, making it easy for users to find and access support.
We also orchestrated a year-long awareness campaign to connect with audiences on digital platforms and out-of-home media. A series of unique characters representing different emotional states were brought to life through engaging visuals, video vignettes, and interactive digital formats – enabling users to feel supported and connected while accessing essential information.
Childline.ie’s unique blend of technology and personalisation, combined with a highly
engaging and impactful awareness campaign, established Childline as a trusted resource for emotional support and mental health information.
"Why couldn't I have seen that ad about Andrew being anxious sooner?! This will make me feel way better. Whoever started this deserves a medal." –
We are delighted with the performance of the videos Luckybeard produced for us. The campaign has appeared across several platforms including Roblox – a first for an Irish charity – TikTok, Snapchat, Google Search and YouTube. The videos garnered 123 909 YouTube views alone and 47% of users watched the video in full. We also saw a 246% increase year-on-year in site traffic during the campaign period. Thank you!
Director: Marketing and Communications, ISPCC, Ireland
