Legal

COOKIE POLICY

Version: 1.0 
Last updated: January 2026 

This Cookie Policy explains how Lucky Beard uses cookies and similar technologies on its website and how you can manage your preferences. This policy should be read together with our Privacy Notice. 

This Cookie Policy is designed to comply with: 

• EU General Data Protection Regulation (GDPR) 
• UK GDPR and the Data Protection Act 2018 
• UK Privacy and Electronic Communications Regulations (PECR) 
• South African Protection of Personal Information Act, 2013 (POPIA), where applicable 

1. Who We Are 

Lucky Beard operates globally through the following entities: 

• Lucky Beard Limited (Ireland) 
• Lucky Beard UK Limited (United Kingdom) 
• Lucky Beard (Pty) Ltd (South Africa) 

The Lucky Beard entity responsible for the website will act as the data controller (or responsible party under POPIA). 

2. What Are Cookies? 

Cookies are small text files that are placed on your device (computer, smartphone, tablet) when you visit a website. Cookies help websites function correctly, remember your preferences, and understand how visitors interact with content. 

We also use similar technologies such as pixels, tags, and local storage. For simplicity, we refer to all of these as “cookies” in this policy. 

3. Why We Use Cookies 

We use cookies for the following purposes: 

• To ensure our website functions properly 
• To keep our website secure 
• To understand how visitors use our website and improve performance 
• To support marketing and measure campaign effectiveness 

4. Types of Cookies We Use 

4.1 Strictly Necessary Cookies 

These cookies are essential for the operation of our website. They enable core functionality such as page navigation, security, and access to protected areas of the site. 

Legal basis: These cookies are set on the basis of our legitimate interests and do not require consent. 

4.2 Analytics Cookies 

Analytics cookies help us understand how visitors interact with our website, such as which pages are visited most often or how users move through the site. This information is aggregated and used to improve the website. 

Legal basis: Consent 

4.3 Marketing Cookies 

Marketing cookies are used to track visitors across websites and platforms. They help us deliver relevant content and measure the effectiveness of our marketing campaigns. 

Legal basis: Consent 

5. Third-Party Cookies 

Some cookies on our website are set by third parties that provide services to us, such as: 

• Website analytics providers 
• Marketing and advertising platforms 
• Embedded content providers (e.g. video or social media plugins) 

These third parties may process your personal data independently in accordance with their own privacy policies. 

6. Managing Your Cookie Preferences 

When you first visit our website, you will be presented with a cookie banner that allows you to: 

• Accept all cookies 
• Reject non-essential cookies 
• Manage your preferences by cookie category 

You can change or withdraw your consent at any time through our cookie settings or by adjusting your browser settings. Please note that disabling certain cookies may affect website functionality. 

7. International Data Transfers 

Some third-party cookie providers may process personal data outside of your country. Where this occurs, we ensure appropriate safeguards are in place, including: 

• EU Standard Contractual Clauses (SCCs) 
• UK International Data Transfer Agreement (IDTA) or UK Addendum 
• POPIA-compliant contractual protections 

Further details are available in our Privacy Notice. 

8. Retention of Cookies 

Cookies may be stored on your device for different periods of time: 

• Session cookies are deleted when you close your browser 
• Persistent cookies remain on your device until they expire or are deleted 

Specific retention periods are detailed in our cookie management tool. 

9. Your Rights 

Depending on your location, you may have rights in relation to personal data collected through cookies, including the right to withdraw consent at any time. 

Further information about your rights can be found in our Privacy Notice. 

10. Updates to This Cookie Policy 

We may update this Cookie Policy from time to time to reflect changes in technology, law, or our practices. The latest version will always be available on our website. 

11. Contact Us 

If you have any questions about this Cookie Policy or our use of cookies, please contact us at: 

Email: privacy@luckybeard.com