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Brand Experience Architects
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We believe in the power of your brand to
write the future of your business.

To generate value

Brand experiences create lasting impressions that translate into customer loyalty and increased lifetime value, driving sustainable business growth.

To create the competitive edge

A well-crafted brand experience differentiates your offerings, providing a unique edge that sets you apart from competitors.

To drive demand

Compelling brand experiences stir emotion and engagement, sparking interest and demand that propel your brand forward in the market.

To prioritise investment

Strategic brand experiences guide resource allocation, ensuring investments are directed towards initiatives that amplify brand impact.

To build belief

Consistent and impactful brand experiences instil confidence and belief, reinforcing trust and loyalty among customers and employees alike.

To align people and stakeholders

Unified brand experiences harmonise the vision and efforts of internal teams and stakeholders, fostering collaboration and shared success.

We believe brands are built through the experiences they create, through each interaction, every day.

0% of brand building comes from brand experience.

Source: Kantar

0.00x predicted revenue impact when both BX and CX are improved.

Source: Forrester

Unfortunately, for many brands, 
there are experience gaps that hold them back.

The gap between Reality and Ambition
Reality
Experience gap
Ambition
The gap between Delivery and Promise
Delivery
Experience gap
Promise
The gap between Execution and Strategy
Execution
Experience gap
Strategy

We architect brand experiences that close these gaps between where a brand is and where
it could be.

  • Unu Health project

    Unu Health

      See case study
    • VodaPay

        See case study
      • Pepkor project

        Pepkor

          See case study
        • Teneo project

          Teneo

            See case study
          • Travel Counsellors project

            Travel Counsellors

              See case study
            • Belstaff project

              Belstaff

                See case study
              • Investec project

                Investec

                  See case study
                • Legal services digital platform transformation and client experience design for Johnson Hana

                  Johnson Hana

                    See case study
                  view all
                  • 01
                    BMS logo
                    BMS
                  • 02
                    Belstaff logo
                    Belstaff
                  • 03
                    Canada Life logo
                    Canada Life
                  • 04
                    Dunnes logo
                    Dunnes
                  • 05
                    INEOS Logo
                    INEOS
                  • 06
                    IOB logo
                    IOB
                  • 07
                    Johnson Hana. logo
                    Johnson Hana.
                  • 08
                    Jameson logo
                    Jameson
                  • 09
                    Netcare logo
                    netcare
                  • 10
                    OUTSurance Logo
                    OUTsurance
                  • 11
                    Pepkor logo
                    Pepkor
                  • 12
                    Rapha logo
                    Rapha
                  • 13
                    Spar logo
                    SPAR
                  • 14
                    Supersport Logo
                    Supersport
                  • 15
                    Telkom logo
                    Telkom
                  • 16
                    Teneo logo
                    Teneo Schools
                  • 17
                    Travel Counsellors logo
                    Travel Counsellors
                  • 18
                    Unio logo
                    Unio
                  • 19
                    Unu health logo
                    Unu health
                  • 20
                    Vodapay logo
                    Vodacom Group

                  Our team of brand experience architects.


                  get in touch

                  hello@luckybeard.com let's chat
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                  Pretoria

                  Southdowns Ridge Office Park, Cnr
                  Nelmapius & John Vorster Ave,
                  Irene, Centurion, 0123

                  Johannesburg

                  37 Bath Avenue, Rosebank,
                  Johannesburg, 2193

                  Dublin

                  15 Harcourt Street,
                  Dublin, D02XY47

                  London

                  First Floor, West Wing, Somerset
                  House, Strand, London, WC2R 1LA


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