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Hello. We are Lucky Beard.

A global design
company

Built to help startups become brands and brands become startups

WHAT DESIGN MEANS TO LUCKY BEARD

Business Design

We help create new opportunities for growth.

  • Business as-is analysis
  • Vertical / industry research
  • Gap & opportunity identification
  • Co-creation of future proofing roadmap

Product Design

We help create value through more progressive and intuitive products.

  • Needs analysis
  • Product scope and feature set definition
  • MVP & Proof of concept
  • Commercial modelling

Brand Design

We help create clarity and conviction.

  • Company purpose and Brand story
  • Brand architecture
  • Brand identity
  • Interface and packaging design
  • Go to market strategy

Experience Design

We help create deeper connections to the people who matter most.

  • CX, UX, UI
  • Personas, needs, stories and goals
  • Wireframe design
  • Low fidelity prototyping
  • Testing & Analysis
WHAT WE DO

01

If it doesn't exist, we build it

The businesses that will thrive in the world of tomorrow might not exist. We will build products or business from scratch based on an industry gap or current inefficiency.

02

If its behind, we transform it

Innovating from within can be difficult to achieve. That’s why we modernise existing business through completely transforming their value and growth.

03

If its inefficient, we optimise it

We future proof already successful businesses by unlocking untapped potential, growth opportunities and completely new verticals.

20 years young

We’re a bunch of entrepreneurially minded people with diverse skills, perspectives, backgrounds and talents.

Over the last 20 years, we’ve worked with some of the most exciting companies in the world. Our combination of deep digital expertise and brand strategy allows us to see businesses through a unique lense. We have learned a lot about what works and why it works. We have also learned what doesn’t work and what could be done better.

Both are reasons we started Lucky Beard.

2021, what a year. We started Lucky Beard in 2015 out of South Africa 🇿🇦 where three beards had a big dream and very clear vision.

We wanted to build a business where you would love the people that you worked with everyday (let’s be honest we see them more often than our own family...

Open
2021, what a year. We started Lucky Beard in 2015 out of South Africa 🇿🇦 where three beards had a big dream and very clear vision. We wanted to build a business where you would love the people that you worked with everyday (let’s be honest we see them more often than our own family and friends), where you would have the opportunity to work on exciting, innovative and disruptive projects that truly make a difference and have a positive impact, where the office space and environment feels more like a home, where everyone in the business is as passionate as the other and wants to always better the work they did the day before and lastly, where people are recognised, appreciated, supported and everyone respects each other. Fast forward to the end of 2021 and our Lucky Beard Family has grown to just under 80 incredible humans across our offices in Ireland 🇮🇪 UK 🇬🇧 and South Africa. And this is just the beginning, if you would like to find out more about the Beards behind Lucky Beard, who we are, what we do and how we do it, go check out the article in the December issue of the CEO Magazine (link in bio). Watch this space, lots of new exciting things coming in 2022. Dream it. Plan it. Produce it. Repeat.

2021, what a year. We started Lucky Beard in 2015 out of South Africa 🇿🇦 where three beards had a big dream and very clear vision.

We wanted to build a business where you would love the people that you worked with everyday (let’s be honest we see them more often than our own family and friends), where you would have the opportunity to work on exciting, innovative and disruptive projects that truly make a difference and have a positive impact, where the office space and environment feels more like a home, where everyone in the business is as passionate as the other and wants to always better the work they did the day before and lastly, where people are recognised, appreciated, supported and everyone respects each other.

Fast forward to the end of 2021 and our Lucky Beard Family has grown to just under 80 incredible humans across our offices in Ireland 🇮🇪 UK 🇬🇧 and South Africa.

And this is just the beginning, if you would like to find out more about the Beards behind Lucky Beard, who we are, what we do and how we do it, go check out the article in the December issue of the CEO Magazine (link in bio). Watch this space, lots of new exciting things coming in 2022.

Dream it. Plan it. Produce it. Repeat. ...

In preparation for #luckybeardfirstfridays we hosted a virtual brownie baking evening 👌🏼 looking forward to tasting them today.

Open
In preparation for #luckybeardfirstfridays we hosted a virtual brownie baking evening 👌🏼 looking forward to tasting them today.

In preparation for #luckybeardfirstfridays we hosted a virtual brownie baking evening 👌🏼 looking forward to tasting them today. ...

mutual respect

It's as simple as that. Respect and kindness are non negotiable. Life is too short for it to be any other way.

no nonsense

The world is complicated enough already. We keep things simple, we make things clear and we say it as it is.

a-team

We don’t have lots of people we have special people. Because we believe that a small team of remarkable people will beat a big team of average people every day of the week.

own it

This is a grown up business full of grown ups. We are all accountable for ourselves and to each other.

shoulders back

We believe strongly in what we do, who we do it for and who we do it with. It makes coming to work everyday so much easier.

hands on

There are no spectators or commentators at Lucky Beard, we all get stuck in and wouldn’t have it any other way.

We love what we do, who we do it with, and how we do it

If you love what you do, you will never work a day in your life. That’s why we do what we love with people we love for brands we love. That’s a whole lot of love.

We are proud of what we have done but believe our best is yet to come

We never settle or compromise and are constantly trying to see how we can do better, do more and always surpass expectations and over deliver. It is in our DNA. Mediocrity is not an option.

CLIENT LOVE

An intrinsic part of our team. Genuinely world class.

Matt Cole - CTO OUTsurance
South Africa

One of the most skilled UX practitioners. A critical success factor.

Grant Locke - Head of OUTvest
South Africa

Their quality, breadth of thinking and design work is outstanding.

Niall o’grady - CEO 123.ie
Ireland

It’s like watching an episode of grand designs.

COLIN BROWN - CEO ARYZA
IRELAND

Contact us

Looking to hire us or join the Lucky Beard Family.
Get in touch
Get hired

Our offices

Dublin

15 Harcourt Street
St. Kevin’s,Dublin 2
D02 XY47
Republic of Ireland

London

9-11 Broadwick street,
Soho, London,
W1F 0DB

Pretoria

Southdowns Ridge Office Park,
Corner of John Vorster and
Nelmapius, Irene, Centurion,
South Africa

Johannesburg

Parktown Quarter, Cnr 3rd &
7th Avenues, Parktown North,
Johannesburg, South Africa
© Lucky Beard Ltd. 2019.
All Rights Reserved.2018
Privacy Policy
Legal

Hello. We're Lucky Beard.

A global design
company

Built to help start-ups become brands, and brands become start-ups.

WHAT DESIGN MEANS TO LUCKY BEARD

Lucky Beard Business Design

Business Design

We help create new opportunities for growth.

  • Business as-is analysis
  • Vertical / industry research
  • Gap & opportunity identification
  • Co-creation of future proofing roadmap
Lucky Beard Brand Design

Brand Design

We create clarity and conviction.

  • Defined Company purpose and Brand story
  • Brand architecture
  • Brand identity
  • Interface and packaging design
  • Go to market strategy
Lucky Beard Product Design

Product Design

We assist in creating value through more progressive and intuitive products.

  • Analysis of needs
  • Product scope and feature set definition
  • MVP & Proof of concept
  • Commercial modelling
Lucky Beard Experience Design

Experience Design

We help create deeper connections to the people who matter most.

  • CX, UX, UI
  • Personas, needs, stories and goals
  • Wireframe design
  • Low fidelity prototyping
  • Testing & Analysis

What we do

01

If it doesn’t
exist, we build it

We build products and businesses from scratch based on an industry gap or current inefficiency. Keep in mind, the businesses that will thrive in the world of tomorrow might not yet exist.

02

If it’s behind, we
transform it

Innovating from within can be difficult to achieve. That’s why we step in to help businesses modernise themselves through transformation and growth.

03

If it’s inefficient,
we optimise it

We future proof already successful businesses by unlocking their untapped potential, growth opportunities and completely new verticals.

20 years young

We’re a bunch of entrepreneurially minded humans with diverse skills, perspectives, backgrounds and talents.

Over the last 20 years, we’ve worked with some of the most exciting companies in the world. Our combination of deep digital expertise and brand strategy allows us to see businesses through a unique lens. We’ve learnt a lot about what works and why it works. We’ve also learnt what doesn’t work and what could be done better.

That’s why we started Lucky Beard.

2021, what a year. We started Lucky Beard in 2015 out of South Africa 🇿🇦 where three beards had a big dream and very clear vision.

We wanted to build a business where you would love the people that you worked with everyday (let’s be honest we see them more often than our own family...

Open
2021, what a year. We started Lucky Beard in 2015 out of South Africa 🇿🇦 where three beards had a big dream and very clear vision. We wanted to build a business where you would love the people that you worked with everyday (let’s be honest we see them more often than our own family and friends), where you would have the opportunity to work on exciting, innovative and disruptive projects that truly make a difference and have a positive impact, where the office space and environment feels more like a home, where everyone in the business is as passionate as the other and wants to always better the work they did the day before and lastly, where people are recognised, appreciated, supported and everyone respects each other. Fast forward to the end of 2021 and our Lucky Beard Family has grown to just under 80 incredible humans across our offices in Ireland 🇮🇪 UK 🇬🇧 and South Africa. And this is just the beginning, if you would like to find out more about the Beards behind Lucky Beard, who we are, what we do and how we do it, go check out the article in the December issue of the CEO Magazine (link in bio). Watch this space, lots of new exciting things coming in 2022. Dream it. Plan it. Produce it. Repeat.

2021, what a year. We started Lucky Beard in 2015 out of South Africa 🇿🇦 where three beards had a big dream and very clear vision.

We wanted to build a business where you would love the people that you worked with everyday (let’s be honest we see them more often than our own family and friends), where you would have the opportunity to work on exciting, innovative and disruptive projects that truly make a difference and have a positive impact, where the office space and environment feels more like a home, where everyone in the business is as passionate as the other and wants to always better the work they did the day before and lastly, where people are recognised, appreciated, supported and everyone respects each other.

Fast forward to the end of 2021 and our Lucky Beard Family has grown to just under 80 incredible humans across our offices in Ireland 🇮🇪 UK 🇬🇧 and South Africa.

And this is just the beginning, if you would like to find out more about the Beards behind Lucky Beard, who we are, what we do and how we do it, go check out the article in the December issue of the CEO Magazine (link in bio). Watch this space, lots of new exciting things coming in 2022.

Dream it. Plan it. Produce it. Repeat. ...

In preparation for #luckybeardfirstfridays we hosted a virtual brownie baking evening 👌🏼 looking forward to tasting them today.

Open
In preparation for #luckybeardfirstfridays we hosted a virtual brownie baking evening 👌🏼 looking forward to tasting them today.

In preparation for #luckybeardfirstfridays we hosted a virtual brownie baking evening 👌🏼 looking forward to tasting them today. ...

Mutual respect

It's as simple as that. Respect and kindness are non-negotiables. Life is too short for it to be any other way.

No nonsense

The world is complicated enough already. We keep things simple, make things clear and say it as it is.

A-Team

We don’t have many people, we have special people. We believe that a small team of remarkable people will beat a big team of average people, all day.

Own it

This is a grown-up business full of grown-ups. We’re all accountable for ourselves and to each other.

Shoulders back

We believe strongly in what we do, who we do it for, and who we do it with. It makes coming to work every day so much easier.

Hands-on

There are no spectators or commentators at Lucky Beard, we all get stuck in and we wouldn’t have it any other way.

triangle background

We love what we do, who we do it with, and how we do it

If you love what you do, you will never work a day in your life. That’s why we do what we love, with people we love, for the brands that we love. That’s a whole lot of love, Love.

Look at this video... Look at it!

We’re proud of what we’ve done, but believe our best is yet to come

We never settle or compromise and we’re constantly trying to see how we can do better and do more. It’s in our DNA to always over deliver and surpass expectations. Mediocrity is not an option.

client love

An intrinsic part of our team. Genuinely world class.

The quality of their work speaks for itself, and their engagement model has meant they’ve grown from external partners into an intrinsic part of our team and the way we work. They offer us a genuinely world class set of capabilities that we leverage to add value to our customers’ experiences with us and to make sure our brand and digital offerings are recognised as industry leading.

Matt Cole - CTO OUTsurance
South Africa

client love

One of the most skilled UX practitioners. A critical success factor.

Our experience is that UX is an emerging skill in the creation of online businesses and is a critical success factor. Lucky Beard are one of the most skilled UX and digital marketing practitioners that we have encountered in this field and we expect to continue a working relationship with them.

Grant Locke - Head of OUTvest
South Africa

client love

Their quality, breadth of thinking and design work is outstanding.

Lucky Beard have helped on our journey to transform 123.ie to a customer led, digital business by delivering world class customer experience

Niall o’grady - CEO 123.ie
Ireland

client love

It’s like watching an episode of grand designs.

Brilliant team to work with, personal, passionate, innovative, strong and ultimately capable. Love their work, it’s like watching an episode of grand designs, seeing a product and brand take shape and become powerful. The brand they’ve created for us has given us our biggest challenge to date …. how do we now live up to this new brand.

COLIN BROWN - CEO ARYZA
Ireland

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