Healthcare in Africa faces urgent challenges: lack of capacity, exponential growth of NCD’s, and a vast disparity between public and private solutions.  In response to the critical need Lucky Beard and Standard Bank have partnered to create UnuHealth, seeking out excellence that delivers #healthcarethatmakesyousmile for all at scale. Our collaboration focused on brand, product design and experience design  plus go-to-market comms that makes digital healthcare accessible as we create this new category in Sub-Saharan Africa, turning affordable healthcare from a privilege into a right.